Created with agency partner, Salva O'Renick while working as a CD for Hint. Description from the Hint site:
Central Bancompany, a regional bank with locations across the midwest, was launching a new product: the free Cardinals Checking account, which targets fans of the St Louis baseball team with its cobranded appearance and fun perks. Hoping to raise awareness of the new offering, they turned to us.
Collaborating with Salva O’Renick, an interactive agency in Kansas City, we developed a three-spot campaign that was versioned for six different banks within Central Bancompany’s network. With our help, the agency developed a tongue-in-cheek script and suggested we bring the Cardinals logo to life. Combining detailed illustration, traditional animation and 3D art, we transformed the red birds into talking, moving and thinking creatures — all within the confines of the original logo.