Awe-Full has just completed a whirlwind tour of the country creating content for a Gatorade experiment called #TheDebut. The Debut is a twitter live-stream of 8 high school basketball games involving the best teams and top-ranked talent.
Gatorade's digital agency, VML, partnered with Intersport and Twitter to pull off the events. NBA 2K TV host Rachel Demita and former NBA players Baron Davis and Nate Robinson were the commentators on-location for each game. Awe-Full teamed up with VML to create promotional materials, same day edits, and action-packed highlight reels.
A typical day involved included arriving in a new city, scouting the school, shooting interviews and b-roll footage, and then editing a Halftime Spotlight segment that would play that evening. Eventually, we got smart and started capturing footage the day before and bought ourselves a few more hours of edit time. Naturally, every school came with its own set of challenges and curveballs. The star player is suddenly unavailable, or the location is now inaccessible, or the coach can't arrive until an hour before game time. Every time we battled something new but thanks to a killer crew from Hunt + Capture, quick thinking by VML creatives, and our mad fast animation/edit skills, we always had something ready for halftime.
After each game was complete, usually the next day while traveling to another location, we cut together a highlight reel of the previous game. An introductory teaser and video recap were also created to bookend the event. Add in the exclusive interview piece with Jabari Parker on his return to Simeon High School, and you have 19 unique pieces of video content. Please enjoy a few of them here.