Created direct to client while working as a CD for Hint.
The Kansas City Ballet originally approached Hint to simply create video content around their all new production of The Nutcracker. The relationship developed until Hint became their partners for the entire campaign. I was tasked with the creative management of the project along with diving into some of the asset creation. We started with some lofty goals that included selling every single available ticket to the new show, then we got to work.
A creative strategy and eventual anthem for the campaign was Imagine Again. With the all new production we were asking parents to witness their children’s wonder, watch it ignite and feel the glimmer once more as their own childhood dreams returned. We all dreamed big once, and we still can. This premise was a blast to work with throughout the whole of the campaign. From postcards to billboards, brochures, online ads, and print ads we showed the imagination of children coming alive through artistic renderings of the primary nutcracker characters.
The results have been fantastic and it will be nearly impossible to find a seat to this completely reimagined show this holiday. Included hear are a few samples of work from the campaign.