Created direct to client while working as a CD for Hint. Description from the Hint site:
As confusion around content ownership continues to bubble up online and elsewhere, LinkedIn wanted to let people know where it stands on the issue. So, the company updated its Content Ownership terms to make sure its members are protected. They came to us to help communicate that message in a fun and lighthearted way.
Using the company’s core value of “members first” to frame the story, we crafted an engaging narrative that outlines the big-picture problem as well as LinkedIn’s solution. To create a warm and approachable feel, we chose a stop-motion style for the video. With Cinema 4D and V-Ray, we rendered realistic paper textures and built the animation at 12 frames per second.
All of it came together in a friendly video that highlights LinkedIn’s personality and emphasizes its commitment to members.