Created direct to client while working as a CD for Hint. Description from the Hint site:
Mid America Regional Council is all about air. So they created Quinton, a cheerful little bird who carries their message of improving air quality far and wide. When it was time to expand his route beyond print marketing into digital and television, we stepped in.
After re-envisioning Quinton to be more animation friendly, we told a lighthearted story through his eyes. Combining vivid imagery with music and typography, we show people the small adjustments they can make (walking, busing, biking or carpooling) to have a positive impact on air quality. When Quinton sees actions that help protect the environment, he whistles in approval and flies away.
MARC was so pleased with viewer response to the video that they asked us to create an interactive children’s book. Now, Quinton is sure to spread his message nationwide.