Created with agency partner, Barkley while working as a CD for Hint. Description from the Hint site:
On The Border wanted to position itself as more than just a restaurant; the company wanted to be seen as a great gathering place too. Partnering with Barkley, a KC-based advertising agency, we went beyond the initial request for a simple re-edit to develop a series of motion-graphic spots that celebrated the brand’s fun, social nature.
Working with On The Border’s existing food footage, we designed a series of modular animated commercials that could be easily adjusted to create new spots. By pairing multiple smaller-scale food shots with motion graphics, we increased flexibility and were able to show more eye-catching food combinations in each spot. And, really, who doesn’t want to see more tacos in their day?