Created with agency partner, Barkley while working as a CD for Hint. Description from the Hint site:
Working with Barkley, a KC-based ad agency, Sprint had created a strong brand essence video intended to tell the story of the brand to potential clients. But they wanted to take it a step further by refocusing the narrative to help them sell to the B2B market. On a super tight budget.
Barkley had already sketched out most of the idea, so we helped visualize how to bring it all to life for the right price. To keep costs down, we shot everything with one actor on a sound stage and used stock footage in inventive ways, containing it within blocks of data and energetic graphics. We managed casting and rehearsals for the shoot, locking down movements and timing beforehand to reduce hours. And we kept most of the work in house, from production to direction to post, which included 3D motion tracking, 3D animation and more.
At the end of the day, we delivered the polish of high-end consumer advertising on a small budget and an even smaller timeline. Mission accomplished.