Created direct to client while working as a CD for Hint. Description from the Hint site:
The PUMA brand is all about joy. So, when the company turned to us to help launch the high-performance product line PUMA Cell, we knew we had to celebrate that core value. And who better to communicate that message than world-renowned sprinter Usain Bolt?
Working closely with the performance marketing team at PUMA, we conceptualized and executed an edgy, upbeat spot that blends live action with motion graphics, telling the story of PUMA Cell and how it empowers customers to pursue a path of joy — no matter what they come up against. PUMA was so happy with the end result that this piece now lives in retail stores around the world.