ROLES:
VFX Director
Creative Direction
Animation
Created with agency partner, Swanson-Russell while working as a CD for Hint. Description from the Hint site:
Runza, a regional fast-food sandwich chain, was looking to set itself apart from competitors. We partnered with Nebraska agency Swanson Russell to help make it happen.
In our research, we learned that Runza had bypassed industry trends to focus on making real homemade food, opting for quality over quantity. Clearly, this was our main message. To spread the word, we developed a storyline that wove together five spots and a handful of promotions, all featuring improv actor Tim Ryder from Chicago’s Second City comedy group. With scripts from Swanson Russell and a bit of improvisation, we created funny and charming responses to sample customer questions about such things as breakfast menus and late-night hours. Quirky hand-drawn illustrations and animations added depth to Ryder’s character by sharing his humorous thought process with viewers.
We handled all aspects of the project: production, directing, shooting, editing, color-correcting, animating and more. Whew, talk about being ready for a sandwich.
