Created with agency partner, Muller Bressler Brown while working as a CD for Hint. Description from the Hint site:
St. Luke’s Hospital was looking to raise awareness about its brand and renowned cardiology center by reaching new and different audiences. In collaboration with healthcare agency hippo, we helped them do just that.
We came up with “Art of the heART” to connect people with the St. Luke’s brand in a fun-filled and emotional way, encouraging them to let go and create. This interactive installation, a 13-foot-tall heart-shaped “canvas,” allowed everyone from school-aged children to elderly mall walkers paint their own work of art. As participants waved their hands, watching brush strokes magically appear on the screen (thanks to Kinect software), they became truly engaged with the process — and with the brand. All works of art were uploaded to an online gallery and delivered directly to their creators via text message.
Now if that doesn’t tug at the heart strings, we don’t know what will.