Opera is one of the oldest and most artful forms of storytelling, so Awe-Full was grateful to get the opportunity to work with the Lyric Opera of Kansas City. The project was spearheaded by Nuance, a fantastic little agency founded by Dave Thornhill. Nuance collaborated with the opera to create all the promotional materials for the 2017-2018 season of performances. When it came time to produce the television spots Awe-Full was brought into the mix.
The animation was inspired by some of the quirky cutout animation style used in Monty Python movies, but we wanted it to have a subtlety and polish as well. Without the aid of a voiceover, the visuals had to tell the story. It was some of the most fun I have had animating in a long time.
We created two 15 second spots for each performance, and they ran back-to-back in a 30-second time slot. They were also used online and in social channels. The full team involved included Dave Thornhill as the Creative Director, Aaron Weidner and Adam Elwell contributed copywriting and design respectively. And Stacey Cooper was the producer.
The campaign stood out amongst other televisions spots and succeeded in lightening and modernizing the opera for a new generation. And the spots were also rewarded at the recent AAF-KC AAA awards show. The campaign received a Judges Citation and Gold in Branded Content and Gold in local TV campaign.