Big Mac Sack

In the world of sports marketing, the goal is to capture lightning in a bottle. For this regional McDonald's campaign, we partnered with the legendary agency Bernstein-Rein to launch the "Big Mac Sack" promotion—a high-energy tie-in with Huskers football. The objective was to translate the raw, Saturday-afternoon adrenaline of the stadium into a broadcast-ready spot that resonates with fans. Awe-Full took point on the post-production, transforming high-quality footage from Austin Walsh Studio into a rhythmic, fast-paced narrative that bridges the gap between the field and the fans.

Our focus was on the "finishing" energy—ensuring the edit felt as explosive as a fourth-quarter play. We utilized a tight, percussive editing style to sync the visuals with the immersive sound design provided by 740 Sound, creating a visceral experience that emphasizes the "Sack" in the Big Mac Sack. Beyond the primary edit, we focused on precision color correction and dynamic graphic overlays to maintain brand consistency while leaning into the Husker heat. The result is a polished, high-impact commercial that demonstrates Awe-Full’s ability to thrive in a high-stakes, fast-turnaround agency environment.