Nebraska Lottery

One of the foundational projects for Awe-Full, this television campaign for the Nebraska Lottery remains a definitive example of our studio’s ability to handle full-scale creative production. Partnering with the SKAR Agency, we took a foundational script and expanded it into a rich, visual narrative designed to capture the warmth and excitement of the holiday season. The result was a 3D "Winter Wonderland" featuring a cinematic train delivering scratcher tickets through a landscape of ice skaters and holiday cheer. This project wasn't just a win for the client; it was the proof-of-concept for the Awe-Full business model, demonstrating that we could lead a diverse team of remote artists to deliver broadcast-quality 3D work on a professional timeline.

The production was a comprehensive exercise in 3D world-building, moving from initial previz to final render with meticulous detail. We utilized a sophisticated 3D pipeline to create the organic textures of the winter environment, the fluid character animation of the skaters, and the mechanical intricacies of the lottery train. By managing a team of specialist artists in a remote environment, we ensured that every element—from the environmental lighting to the physics of the snow—contributed to a cohesive, high-fidelity final product. We delivered both 30-second and 15-second versions, proving that our "boutique but scalable" approach could meet the rigorous demands of regional broadcast advertising.